Arponcho

Arponcho is an outdoor fashion brand specializing in stylish rain ponchos and weather-ready apparel. As the brand's digital marketing lead, I managed and executed a full-service marketing strategy focused on growing brand awareness, customer engagement, and online sales. My responsibilities included email marketing, website management, Instagram Shop administration, paid media campaign management, and content creation across digital channels. I developed and optimized marketing campaigns, maintained the e-commerce experience, created photo, video, and graphic content, and leveraged paid social advertising to reach new audiences and drive conversions while ensuring a cohesive brand presence across all customer touch-points.