Cal Poly Men’s Basketball

Led a comprehensive overhaul of the NCAA Division I Cal Poly Men's Basketball social media strategy, establishing a structured content calendar, introducing a new visual identity through redesigned graphic templates, and driving audience growth through proactive community engagement. Directed a team of three graphic designers, providing creative leadership and managing content production across multiple digital platforms to strengthen the program's brand and fan experience.

Highlights:

• Increased engagement by 10% every 90 days

• Increased reach to 20,000 accounts every 90 days

• Grew followers by 35%