Outbound Hotels is a lifestyle hospitality brand focused on creating adventure-driven stays and community-centered guest experiences in outdoor destinations. During my time there, I managed social media content and marketing initiatives for multiple properties, creating photo, video, and graphic content designed to strengthen brand identity and drive engagement. I also developed event marketing and sales materials, guest-facing collateral, and destination-focused campaigns that highlighted both the hotels and the surrounding communities. In addition, I assisted with website management across both properties and played a key role in the pre-opening marketing efforts for Outbound Yosemite, including helping build and launch the property’s website. My role combined creative content production, agency management, email marketing, social media management, website coordination, and on-property marketing to support overall brand growth and guest engagement.

Highlights:

• Grew email-driven website traffic by 373%

• Increased email marketing revenue by 66%

• Drove a 130% growth in website traffic from social media